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If you've ever invested in a premium theme, purchased a plugin, signed up for a course, or paid for software to grow your website, you've already invested in your online success and that's something to be proud of.
Building a website isn't just about publishing pages. It's about continuously learning, improving, and finding better ways to connect with the people you want to reach. Whether you've been using WordPress for a few months or several years, there's always something new to discover.
That's why I think there's another investment worth considering this year: WordCamp US 2026 (Use code AF26 to get $20 off general admission ticket).
WordCamp US isn't just another conference. Every year, thousands of people from around the world gather to learn, share ideas, and connect through one thing they all have in common: WordPress.
It doesn't matter if you're a blogger, freelancer, entrepreneur, developer, designer, or small business owner, it's an opportunity to spend a few days learning from the people who build, use, and contribute to WordPress every day.
If you've never attended before, here's what WordCamp US is all about, what you can expect, and why I believe every WordPress user should experience it at least once.
Disclosure: This article is part of a paid collaboration with WordPress.com. All opinions expressed are my own. Learn more.
What Is WordCamp US 2026?
WordCamp US 2026 is a four-days WordPress conference in North America, bringing together thousands of people who build websites, create content, run businesses, and contribute to the WordPress ecosystem.
The 2026 event will take place in Phoenix, Arizona, from August 16–19, and includes educational sessions, workshops, networking opportunities, Contributor Day, and community events.
What Can You Expect?
Throughout the event, you'll have access to a variety of activities, including presentations, hands-on workshops, panel discussions, networking sessions, and social events.
If you prefer listening to industry experts, asking questions during interactive sessions, or simply chatting with other attendees over lunch, there are plenty of opportunities to learn and connect.
The educational sessions in WordCamp US cover a wide range of topics related to WordPress, and depending on the schedule, you might find talks on website performance, blogging, SEO, ecommerce, accessibility, security, AI, multilingual websites, plugin development, design, content strategy, or the latest trends shaping the WordPress ecosystem.
Remember, you're not limited to learning inside a conference room. Some of the best conversations happen between sessions, during networking breaks, or at the community social events where attendees can relax and get to know one another.
Your ticket also includes meals and refreshments throughout the four days of the conference, making it easier to spend your time learning and meeting people instead of worrying about where to eat next.
You'll also have the chance to meet teams behind products many of us use every day, including WordPress.com, WooCommerce, Jetpack, and Pressable.
What Should You Bring?
A little preparation goes a long way in helping you get the most out of WordCamp US.
Here are a few things I'd recommend bringing:
- A personalized agenda. Once the full event schedule is available, take a few minutes to map out the presentations, workshops, and networking events you don't want to miss. Having a plan helps you stay organized.
- Your passport and travel documents. If you're travelling internationally, make sure your passport, visa (if required), flight details, and hotel confirmations are all ready before you leave.
- A laptop and charger. While not essential, having your laptop can be useful for following along during workshops, taking detailed notes, or trying out new ideas while they're still fresh in your head.
- A notebook and pen. If you prefer handwritten notes, you'll likely come across plenty of tips, resources, and ideas worth saving.
- A backpack or tote bag. You'll probably pick up conference materials, stickers, notebooks, and other freebies throughout the event, so it's handy to have something comfortable to carry everything.
- A small hygiene kit. Items like hand sanitizer, tissues, lip balm, pain relievers, or deodorant can make long conference days much more comfortable.
- Business cards. If you're a blogger, freelancer, entrepreneur, or agency owner, business cards are still one of the quickest ways to exchange contact details and make lasting connections.
- Questions. Don't be afraid to ask speakers, sponsors, or fellow attendees about WordPress, blogging, SEO, or online business. WordCamp is designed to encourage learning and conversation, and you'll often get insights you won't find in a blog post or YouTube video.
- A friend or colleague. If you know someone else who uses WordPress, consider attending together. It's a great way to share the experience, reduce loneliness, discuss sessions afterward, and meet new people as a team.
Above all, bring an open mind.
Should You Attend?
I genuinely think every WordPress user should experience a WordCamp US at least once.
Not because it's something you have to do, but because it's one of the few opportunities to experience WordPress beyond your own website. WordCamp US reminds you that there's an entire community behind the software. It's filled with people who are building blogs, businesses, ecommerce stores, and digital products just like you.
Considering a general admission ticket costs $100 and includes four days of learning, networking, meals, and community events, I think it offers excellent value compared to many other conferences.
Ready to Experience WordCamp US?
If WordPress has helped you start a blog, launch a business, build websites for clients, or create something you're proud of, WordCamp US is an opportunity to celebrate that journey while continuing to learn from others.
You'll gain knowledge from experienced speakers, connect with people who share your interests, and become part of a community that's helped shape one of the world's most popular website platforms.
If you're planning to attend WordCamp US 2026, don't forget to use the discount code AF26 to save $20 on your general admission ticket.
About the Author: Hi, I'm Faye. I run Your Dream Studio, where I share practical guides, software recommendations, and business resources to help creators, entrepreneurs, and small business owners build websites, grow online, and turn their ideas into reality.
